Beni Ourain / Berber Rugs

Beni Ourain is the classic Moroccan Berber rug: thick, soft, undyed cream wool marked with a fine charcoal or brown diamond lattice. Woven by the Beni Ourain confederation of tribes in the Middle Atlas mountains, originally as bedding and blankets against the mountain cold, these rugs have become one of the defining looks of modern and minimal interior design.

Their appeal is simple: a deep, plush pile that feels wonderful underfoot, a quiet neutral palette that suits almost any scheme, and hand-drawn geometry that is never quite regular, so every piece is individual.

Frequently Asked

A plush, undyed cream Berber rug from the Middle Atlas of Morocco, usually marked with a fine charcoal diamond lattice.
Yes — they are thick, soft and hard-wearing, and their neutral colour works with almost any furniture.
Yes, they have a notably deep, soft pile, a legacy of being woven as bedding in the cold Atlas mountains.
Beni Ourain rugs are plush, neutral and geometric; Azilal rugs are finer, more colourful and more freely abstract.

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